SAP Exchange Media – Designing a New Platform for the Advertising Industry: Holger Deist, Lead User Experience (SAP XM)

SAP Exchange Media (SAP XM) is the next generation, end-to-end, online media network – based on SAP HANA in-memory technology, connecting advertisers, publishers and digital agencies directly in the cloud. SAP XM offers a new level of targeting based on consumer´s needs, real-time monitoring and precise reporting capabilities moving beyond the traditional ways of running campaigns. Understand how we translate the SAP XM brand design into a coherent product design utilizing SAP UI5 technology. Get to know our UX approach to user research, prototyping and quality management to enter a new market for SAP. 

Holger Deist, Lead User Experience SAP XM
Holger Deist is focused on creating consumer-grade web applications and e-Commerce-sites for European and global brands with leading interactive design agencies. With more than 20 years of professional expertise in design and its related fields, he is an active contributor to SAP's next generation user experience:
Previous SAP Positions
- Creative Director for SAP Digital/SAP Store
- UX Architect for SAP LargeEnterprise onDemand Solutions
- UX Expert for SAP UX3
- Senior Coach for User Centered Design
- Senior UX Consultant for Frontrunner Projects
Previous Digital Agencies
- Syzygy 
- Neue Digitale
- PixelFactory 
- MIT New Media

Studies - Industrial Design, University of Wuppertal
- Product Design, University of Applied Sciences Krefeld